Cash Counters Display Racks Showcases
Cash Counters Display Racks Showcases

Clothing Shop Merchandising

How to display merchandise in your retail clothing shop. Merchandising is never easy at the best of times, but when you have a your own clothing shop it can be a minefield. A poorly merchandised shop can cost you money, lots of it. Getting it right is everything. To get it right you need to know what your most popular stock lines are, what is not selling, what the most popular sizes are and your most popular accessories.

Once you have all that information you can get to work. One main thing to remember is to use quality display equipment, using cheap and non-matching equipment will make your display look cheap and amateur. Try to get display equipment that matches, this does not need to cost you a fortune, but don't be scared to spend you money. If you get your displays right then you will see a return on your investment.

Use the internet. There are many websites where you can buy you equipment from, even auction websites are good. Think about wallspace, how are you going to display stock on your walls?, Slatwall is a great way. Wooden panels with slots cut into them where you place accessories that let you display stock in anyway you like.

Next you need to plan floor space, display rail and gondolas are what you want here. Go with chrome, shiny = attractive when it comes to clothing displays. Remember to place your most popular lines at the front of your shop, also place matching accessories near the main stock. If you have a range of jeans, place belts near them, suits should be near shirts and ties etc. seems like common sense but you would be surprised at how many people forget this simple rule.

Just remember, if you want a quality display, use quality equipment. Changing from cheap nasty garment hangers to classy wooden ones is the first thing you should do and will transform your displays instantly.